FILMS
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Type of Entry: Other Film Content Category: Interactive Film Title: CAROUSEL Advertiser/Client: PHILIPS Product/Service: PHILIPS CINEMA 21:9 Entrant Company: TRIBAL DDB AMSTERDAM, THE NETHERLANDS Advertising Agency: TRIBAL DDB AMSTERDAM, THE NETHERLANDS Philips set out to own the idea of a cinematic viewing experience at home. From the start the strategy was to create a film that movie lovers would want to see. The film is hosted within a site that, through interaction, educates the audience about the three main features of Philips televisions - Ambilight, Cinema 21:9 and Picture Quality - and ties these features to the act of film making. So, what would movie lovers want to see?
