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China could be a thorn in Nike’s side. By Andria Cheng, MarketWatch NEW YORK (MarketWatch) — As a slowing Chinese economy leads to lower consumer demand, the country is proving to be a big concern among analysts and investors heading into Nike Inc.’s fiscal first-quarter earnings this week.

China could be a thorn in Nike’s side

“We are incrementally more cautious on Nike’s China business, given the excess athletic inventory and discounting that is pervasive across the market,” said Canaccord Genuity analyst Camilo Lyon, who just returned from a weeklong trip in China. “Undoubtedly [Nike] holds a strong leadership position in the country; however, it is becoming overshadowed by macro pressures and a highly promotional competitive landscape.” Nike’s /quotes/zigman/235840/delayed/quotes/nls/nke NKE +1.27% China sales totaled $2.5 billion, or more than 10% of its $24.1 billion in sales last fiscal year. Nike caught out as China slows. Nike seeks Chinese revival. The official corporate website for Nike and its affiliate brands.

History & Heritage Before there was the Swoosh, before there was Nike, there were two visionary men who pioneered a revolution in athletic footwear that redefined the industry.

The official corporate website for Nike and its affiliate brands.

Reporting & Governance Through reporting, we’ve come to better understand and address our environmental footprint, especially our use of water, our creation and reuse of waste and the toxicity of materials and processes used ... Supplier Diversity. Nike China Football Super League Team Kits feature heritage-rich designs. Nike’s new uniforms for all 16 teams of the China Football Super League (CSL) feature designs that speak to each club’s heritage and traditions, and utilize Nike’s latest apparel innovations.

Nike China Football Super League Team Kits feature heritage-rich designs

In addition the kits for the 2013 season are made with recycled polyester spun from recycled plastic bottles, a sustainable innovation that Nike first introduced in 2010. The recycled fabric features Nike Dri-FIT technology and incorporates laser-cut ventilation holes, both of which promote cooling to help regulate the players’ temperature. In addition to the performance-driven technical design, each kit carries subtle cues tied to the team’s heritage, values, pride and the tradition of their respective home cities.

Zhu Qilin, General Manager of CSL Co. ,Ltd., stated: “The CSL has never ceased its drive to better players’ performance.