Loyalty Marketing, Reward Programs and Customer Loyalty: COLLOQU. CRM Best Practices For Luxury Retail. CRM Daily. News: Luxury E-Tail: Who's Buying This Stuff? By Lesley HensellE-Commerce Times Part of the ECT News Network 11/18/03 4:02 AM PT In terms of demographics, online customers who buy luxury brands are primarily women ages 25 to 42.
A high percentage of luxury e-tail customers also graduated from college and have income of more than $60,000 per year, Ashford.com vice president Michael Dell'Arciprete told the E-Commerce Times. Leveraging Social Media To Boost E-Commerce Holiday Sales Addressing the power of mobile messaging, social media and other word-of-mouth technologies, this paper provides concrete advice on how to integrate them into an e-commerce business plan.