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Consumers don't expect brands to be flawless. In fact, consumers will embrace brands that are FLAWSOME*: brands that are still brilliant despite having flaws; even being flawed (and being open about it) can be awesome.
Exactly as predicted by e-gurus 15 years ago, e-commerce is hotter than ever . Whether in mature markets, where consumer spending is shifting online, or in growth markets where rapid urbanization and increasing (mobile) internet penetration are unlocking new shopping habits, shoppers are ‘e-commercing’ it up.
This year, BMW celebrates the 25th anniversary of its M3. With this occasion, BMW released a series of limited edition models of the popular M3 Coupe. One of them is the M3 Tiger Edition, a model available exclusively for the Chinese market.
Throughout your life, jeans are a constant, a second skin. Living in your jeans and the actions that describe those life moments -- play, laugh, share, learn -- resonate with us all.