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In my family's history, there were a pair of people who I find fascinating. They were an aunt and uncle who were born in the 1920s. They grew up in deep poverty during the great depression. According to legend, their families were often to be found out on the streets of NYC with their meager belongings, having been thrown out of their tenement apartments.
The Ad Contrarian
Extreme Advertising - Extreme Advertising Pictures
EXTREME ADVERTISING – LOOK AT THIS BALL PUNCHING WEBSITE ! You know you need extreme advertisements, they are full of pictures and text and crap. Look at the graphics they are 3D even without glasses! You need these ads like you need your momma!
Thank you dear, I guess the semantics used in the copy certainly lead you to think about me... I'm delighted. by Jan 11
Back in 2011, D.C. resident, Audi enthusiast and Tweeter extraordinaire Julie McCoy coined the hashtag “#WantAnR8.” Due to her persistence and expert hashtaggery, Audi rewarded McCoy’s fanaticism , giving her a 24-hour dream date with her fantasy sports car, the R8 V10. It seemed as though the automaker’s act of social benevolence was a once in a lifetime occurrence. That is, until now. In a new campaign, Audi is reviving the “#WantAnR8″ hashtag, affixing it to the end of the above forthcoming TV spot from VB&P.
mediabistro.com: AgencySpy
Le blog de Nicolas Bordas
BUZZ-RUMEUR Mar 28th, 2012 | No Comments Après la magie de l’iPad entre les mains de Simon Pierro (cf mon post “ Et si le nouvel iPad était abracadabrantesque ? “), voici une présentation carrément magique, signalée par @loic sur twitter, qui relègue définitivement powerpoint au rayon des antiquités !
I wrote this piece about engagement for the very nice people at Hall&Partners, for their new magazine. [Have a look if you get a chance, it has excellent contributions from Lawrence Green, Mark Earls, John Hegarty, and Sarah Morning among others.] However, I think it's important to understand that the nature of relationships between human beings and brands is of a qualatitively different nature than one between human beings. Act in such a way that you treat humanity, whether in your own person or in the person of any other, never merely as a means to an end , but always at the same time as an end . I thought it worth pointing out that the converse is also true - people want relationships with brands only if they derive value from them beyond the value of the relationship itself.
Talent imitates, genius steals
- Goodby, Silverstein & Partners Rich Silverstein, founder of Hacking Autism, is out with a trailer for his I Want to Say short. The film takes a look at touch screen technology and how it has help kids with autism. more » Here's an interesting twist on the whole notion that AXE actually has something to do with whether or not a woman finds a man attractive.
Marketing and Advertising News With Attitude by Steve Hall and A
Google's Screenwise research project announced back in February is designed to collect data on more than just Internet behavior. In addition to custom wireless routers that gather information on participants' browsing and downloading habits, the recently mailed recruiting brochure describes a device "a little bigger than a smartphone" called Screenwise TV Tab. TV Tab "captures audio signals that enables the study to identify which TV programs are being viewed." I haven't seen the device, but I think it could be based on Android and powered by this TV Tab app developed by Mobile Research Labs . Android market lists the number of installs for this app at between 10 and 50.
Advertising Lab: future of advertising and advertising technolog
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Creative Planners: the industry’s new X-Men | Ads of the World:
Whether because of economic circumstances or technological developments, agencies are changing. As we steer into a different genre of advertising, both structures and roles must evolve, says Intermarkets' Siddhartha Banerjee. It’s a lazy Friday afternoon and, for once, the sun isn't playing its usual game of hide and seek. Instead, it's raining outside - which is very unusual for this time of year.