AntsMagazine Best Of Web Design and Web Development. Absolut. Ambient Media Premium Advertising Inspiration « inspiration « Kn. Ambient Media is the name given to a new breed of out-of-home products and services determined by some as Non-Traditional or Alternative Media.
The key to a successful ambient media campaign is to choose the best media format available and combined with effective message. Reasons for the growth of ambient media: A decline in the power of traditional media.A greater demand for point-of-sale communications.Its ability to offer precise audience targeting.Its general versatility. Ambient media advertising is used in untraditional places like bathrooms in premium bars or restaurants and thus can produce mass attention in centralized locations, or directly interact with consumers during normal every day activities.
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