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Pearltrees , a company offering a novel interface for sharing and finding content, has raised 5 million euros ($6.7 million US) in new funding. The basic unit of the Pearltrees service is the pearl, which is basically a bookmark. Users can assemble these pearls into trees based around a topic. Meanwhile, Pearltrees is using that data to determine how different topics and bookmarks are related, and allows users to find new pearls (related to whatever topic they’re exploring) through its “related interests” button.
Social curation startup Pearltrees has just sealed a deal for €5 million (around $6.6 million), all in the name of creating a better interest graph. Much is being made in current social media circles of the “interest graph” concept, which is more about what you know than who you know, and which purportedly has strong connections to purchase intent and other matters of concern to online marketers. Put differently, while social networks like Facebook focus on what you have in common with your friends and how you react to friends’ recommendations, interest graph-based models (like the ones behind Pinterest, GetGlue or Foodspotting ) make social connections based on shared interests, not the other way around. “Pearltrees has leveraged social curation to create an open and collaborative interest graph of the Web,” said Pearltrees CEO Patrice Lamothe in a release. “As a consequence, Pearltrees harnesses the power of people to organize and discover the most valuable content on the web”, he said.
With 5 Million More Euros in the Bank, Pearltrees Gets Ready to Scale and Start Monetizing The Paris-based social curation platform Pearltrees just announced that it has raised a Series B round of 5 million Euros (about $6.62 million USD). The money is coming from Group Accueil, which had also invested in the service’s previous round. In total, Pearltrees has now raised 8.5 million Euros.
You just can’t move for social curation services right now. The biggest noise might be coming from Pinterest , which is growing like a weed — but whether it’s the new-look Delicious , Switzerland’s Paperli , shopping curation site Svpply , image service Mlkshk or another site, the fact is that almost everybody seems to want to help you save and sort and share the things you find on the web right now. With this swirl of activity, then, it’s no surprise to hear that Parisian service Pearltrees — slogan “collect, organize, discover” — has just raised another $6 million of funding, led by local conglomerate Groupe Accueil. The company, which has been running in public since 2009, welcomed the injection of funds as a way to help expand and scale up its system for bookmarking and organizing, which is based around a clustered visual interface.
You’ve heard of the social graph, now meet the interest graph. While Facebook and Google+ have built their social networks around collecting and networking your contacts, there’s a new platform emerging where instead of leveraging friends, it leverages content. Your mind should immediately turn to Pinterest and its collective visual bookmarking clones (if it doesn’t, you haven’t been using the Internet enough). These sites aren’t concerned with helping you find and communicate with your friends — that’s really just a side benefit.
Pearltrees raised $6.7 million in funding in a deal led by Groupe Accueil, according to a news report from Tech Crunch. Here is the story. Pearltrees Raises $6.7M For Its “Collaborative Interest Graph” Pearltrees, a company offering a novel interface for sharing and finding content, has raised 5 million euros ($6.7 million US) in new funding. The basic unit of the Pearltrees service is the pearl, which is basically a bookmark. Users can assemble these pearls into trees based around a topic.
In France, Pearltrees - which provides an interface for finding, sharing and analyzing web content - has raised EUR 5 million ($6.7m) in new funding, which will be used to scale its ‘interest graph’ product. Launched in December 2009, Paris-based Pearltrees enables users to make social connections based on shared interests such as news, the arts, entertainment and sciences. The system produces data which can be used by marketers to provide insight into ‘the consumer mind’.
Posted by Tom Foremski - February 15, 2012 Congratulations to Pearltrees, (a former client) on raising 5 million Euros, about $6.7 million in Series B funding. The Paris-based company offers a web service that groups users' selected web pages into collections of "pearls" - visual metaphors that can be shared and collected online by others. Here are more details from Pearltrees on the funding and its "freemium" plan, which will start charging some of its users for premium services. The Group Accueil, a privately held, diversified corporation that had invested previously, led the round.
Lured by the promise of better “interest graphs,” investors just ponied up about $6.6 million for social curation startup Pearltrees. Great, but “what the heck is an interest graph?” asks VentureBeat . Apparently, it’s “more about what you know than who you know,” it gathers, along with “strong connections to purchase intent and other matters of concern to online marketers.”
On February 14, 2012 Pearltrees is attempting to leverage the interest graph, by providing a bookmarking utility for users. Users group Pearls (bookmarks) together into clusters, and Pearltrees collects which bookmarks are associated with each other. This association is then provided to other users on an aggregate level, providing recommendations. Today, Pearltrees is announcing that they have raised $6.7 million in funding from Groupe Accueil. [Source: TechCrunch ]
Pearltrees is a way to collect things on the Internet. It is a social bookmarking site that organizes links in a unique "tree" format. Here is a short YouTube video about Pearltrees. I love social bookmarking and have accounts for several different sites including: Delicious, Diigo, Pinterest, Livebinders, Twitter, Google Reader and a few others.