Marketing

Branding “It must be fun, remember that genY leads on the Internet” “It must describe what you do, remember you do not have many occasion to explain your activity”

My name to brand a product ? In “ Using your personnal brand name to brand a products or a company ” the personnal brand expert Dan Schawbel put a step toward a classic brand issue : “why some brands names come from imagination while some others come from the founder’s name”. Why General Electric is not called Thomedison’s company and why Morgan Stanley is not called “Investment General”(hihi). Hasard, ego, legal, family reasons are all evocated by supposed experts.

Product marketing Our goal was (and though still remain) to integrate the added value and constraints of developers, designers, product architect, marketing… even finance.

Little words make big brands ! When technologies make a move it enables a grape of innovation. A lot of smart guys just turns that new area into user service.

communication Instant updates from your friends, industry experts, favorite celebrities, and what’s happening around the world.

Notre objectif de communication formulé par Ouriel by Francois Apr 15

Choose your giant It can be defined as marketing managers dream : everybody speaks words to mouth about your product, service, company… just because you ask them for it. It seems a bit naive or at least insufficient to explain the Cuil phenomenon.

Always keep in mind that what will interest bloggers or journalists is your secret weapon against a giant! First choose the good giant to fight with. by Francois Apr 15

Apple company is in the turmoil for several weeks due to rumors and informations about ots CEO’s health Steve Jobs. I do not feel really concerned by this affair but I am now thinking about the role of the spokesman in pearltrees, my own start-up. Is it a good thing to have a single spokeperson? The spokesman mission

Just be careful to how you choose your spokesperson and to the limits of the functions. It will be key in your valuation! by Francois Apr 15

Richard MacManus started this blog on April 20, 2003 - that means this weekend will be the site's 5th birthday! Richard has worked very hard to grow the blog to now include a staff of writers (hold your applause, please!) but he's worked so hard that you really ought not impose the extra work on him of forwarding your tips to tips@readwriteweb.com. Five Wrong Ways to Pitch RWW and One Great Way - ReadWriteWeb

Hell, even I sometimes jokingly refer to social media efforts as “Hamburger Helper for your marketing.” How You Might View Bloggers | chrisbrogan.com

PR Squared: Blogger Relations (and Social Media Release!) Case S About Todd Defren Not Found

PR Squared: PR-Squared's Social Media Tactics Series: Blogger Re Social Media Speaker

business marketing , PR 2.0: New ebook: The Art and Science of Blogger Relations

On average, I get pitched 4-5 times a week, from some PR rep for a “large fitness or health” brand wanting me to blog about their fabulous { insert product name }. Having worked on both the corporate and agency side of marketing/PR/advertising myself for 12 years, I can tell you that at least 80% of these pitches I get frankly suck. Back in skinny jeans: Open Letter to Fitness and Health Brands P

How to Pitch to Bloggers - 21 Tips

The Bad Pitch Blog: Help a Reporter Out and Bad Pitch Blog? OMG The fact that it narrowly took the top spot, its premiere weekend, was a footnote in Jeanne Moos story.

The Bad Pitch Blog: Say What?

How to Change the World: How to Talk to the Press

Five Tips for Media Relations Success « David Mullen

PR Squared: The PR Professional's Credo: 7 Promises

Great PR Manners Go a Long Way | chrisbrogan.com

CityMama™

How To Get Placement On Blogs | Social Media Explorer

Anatomy of a Bad Pitch | davefleet.com

Now you are a brand!

It is not easy to tell when you are a real brand on the Internet. But as internet is a media, it is probably when your service has appeared to be the best to spread a news. by Francois Apr 15

Data/ Networks mapping Social Media/Marketing Blogs pitch making jeremiah Relations de presse cheer New Media News mediaontwitter socialmedia social Context searching Case Studies gaming campaigns banque argent siècle blogs sponsored tips treats bad pitch student Facebook publiées increase success facebook agencies strategies blog social Facebook hubspot guide Facebook - Fan page - M - Examples meilleures Blogging overwhelmed public mode_d'emploi making resources xkcd server webcomic support comics chrome world web xhtml privacy chrome google guide enso bande émergence ubiquity Intel News search Data Visualization rosling Vers Pearltrees portail dig.engauge scavenger page facebook steps Forçats de l'info officielle forçat Pearltrees in blog posts - Fr neurone publicité perle Hadopi evolution party DEBUTANT vidéo Around pearltrees daily takes Computer + @ créer pépites tools Health location direct personal Security Issues google SEO media optimization Marketing pearltrees