Schumpeter: Too much buzz. Sociale eksperter vildleder virksomheder om Facebook. The trap of social media noise. If we put a number on it, people will try to make the number go up.
Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product... and social media looks like the ideal soapbox, a free opportunity to shout to the masses. But first, we're told to make that number go up. Survey Highlights Consumer Fatigue with Social Media. Egham, UK, August 15, 2011 View All Press Releases Analysts to Explore Social Media Landscape at the Gartner Portals, Content & Collaboration Summit 2011, September 21-22, London There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc.
