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http://www.economist.com/node/21542154 THE only area of business that seems to be recession-proof is social media.

Schumpeter: Too much buzz

Sociale eksperter vildleder virksomheder om Facebook

http://videnskab.dk/kultur-samfund/sociale-eksperter-vildleder-virksomheder-om-facebook Markedsføringseksperter opfordrer virksomheder til at engagere brugere på Facebook.
If we put a number on it, people will try to make the number go up. Now that everyone is a marketer, many people are looking for a louder megaphone, a chance to talk about their work, their career, their product... and social media looks like the ideal soapbox, a free opportunity to shout to the masses. But first, we're told to make that number go up. http://sethgodin.typepad.com/seths_blog/2011/12/the-trap-of-social-media-noise.html

The trap of social media noise

http://www.gartner.com/newsroom/id/1766814 Egham, UK, August 15, 2011 View All Press Releases Analysts to Explore Social Media Landscape at the Gartner Portals, Content & Collaboration Summit 2011, September 21-22, London There are signs of maturity in the social media market, as some users in certain segments are showing “social media fatigue”, according to a survey by Gartner, Inc.

Survey Highlights Consumer Fatigue with Social Media