Introduction
Data Analytics, at its very core, is using qualitative and quantitative methods to extract business gain. It relies on using statistical models (simple and complicated) to arrive at a conclusion which best summarizes the whole business scenario.
How is it important and why has it become such an important part of our lives?
Data analytics is a relatively new field that has seen its birth and quick implementation worldwide due to the advent of the internet. Internet of Things, or (IoT) as it is commonly referred to, has brought about a revolution in terms of connecting people, and giving them freedom to express themselves online. This has led to booming of the online business market. These markets rely heavily on data about the shopping behavior of their customers, their shopping mindset among other factors to cater to the demand quickly, efficiently and most importantly, to sell them more personalized products through targeted ads. This is where data analytics steps in, by accumulating data about the lives of the general public and their needs and demands. Data analytics provides a very simple way of expressing huge amounts of data concisely and correctly.
Let us take an example to drive the above point home. ‘The average Amazon Prime user spends as much as $1400 a year.’-Bigcommerce.com. This statistic tells Amazon about the average expenditure on their site. This data could in turn be used to advertise products to the particular individual at a specific budget. This makes Amazon confident about their personalized ad strategy and they expect a higher probability of purchases on the website. This is all made possible by data analytics. It is a win-win situation for the customer who is spared the rigorous search for products. The previous statement is true only when individual privacy is respected, but in order to receive a superior experience, we must trade at least some part of our privacy.
What is Data Analytics Certification?
Data Analytics Certification is basically a training course which certifies an individual on their proficiency in the end-to-end analysis of a particular business. At the end of the course, the individual attains an in-depth understanding of various statistical models, their methods and most importantly, which model is to be implemented in what method among other things.
Why is Data Analytics Certification so Important?
The certification is very important as it offers an immense scope for job opportunities that pay well and because of its relevance (which is only going to increase as we incorporate and generate more and more data).
Information regarding ‘Data Analytics Certification Malaysia’
A quick search on the internet with the phrase “Data Analytics Certification Malaysia” yields results which offer courses for students seeking “Data Analysis Certification” from Malaysia. There is no Malaysian specific certification or any differences in the topics overall when compared to other countries. This suggests that other factors like duration, add-on courses and specialization in a particular field might be the only differences while the content of teaching the Data Analytics Certification course would remain the same.
Address: 1 Sentral, Jalan Stesen Sentral 5, KL Sentral, Kuala Lumpur, Malaysia.
Link: https://g.page/360DigiTMG-DataScience-Malaysia/
Contact: 603 2092 9488