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Virgin corporate strategy, Case Study article, This report closely examines the Virgin Group's corporate rationale. Introduction This report closely examines the Virgin Group’s corporate strategy / rationale and identifies the relationships namely of strategic nature within the Virgin Empire.

Virgin corporate strategy, Case Study article, This report closely examines the Virgin Group's corporate rationale

Virgin’s value adding qualities shall be discussed and the main issues faced by Virgin shall be identified and categorically solutions recommended respectively. Corporate Rationale The Virgin Group comprises of an assorted mix of businesses. It has its “finger in every pie”, so to speak. Figure 1 The Virgin Group Sir Richard Branson, founder of Virgin in 1970 is in the author’s opinion the single most important ingredient to all the success that has been reaped up-to-date.

Sir Richard Branson’s high profile already won over the general public and almost anything he would pursue or was associated with would be given the benefit of the doubt. This fact was capitalised on; in British advertisements for Apple Computers. As for corporate bureaucracy its significance in the Virgin Group, was reduced profoundly. BRANSON. Virgin : SWOT Pest Porter Portal. The Virgin Group must be one of the most diverse organisations in the world.

Virgin : SWOT Pest Porter Portal

It comprises of over 200 branded companies, employing approximately 50,000 people, in 29 countries and generated worldwide revenues in 2006 of £10 billion. Virgin was founded in 1970 by Richard Branson as a mail order record business and it wasn’t long after that a record shop was opened in Oxford Street, London. In 1972 a recording studio was built and the first of many Virgin artists was signed, including, in the years to come, The Rolling Stones, Phil Collins and Janet Jackson. Since then and 1992, Virgin Music Group grew to include record labels, music publishing and recording studios and was sold to THORN EMI in a US$1billion deal. In 1984, Virgin Atlantic Airways was formed and has built itself up to become the second largest British long haul international airline. Competitive and high quality service in Upper Class, Premium Economy and Economy Class travel. Pravab: Virgin Group. At the age of 16, Richard Branson set up the student magazine.

Pravab: Virgin Group

From the beginning his strategy was to identify the subjects that were neglected and not touched by well established companies and this gave him the competitive advantage (Pryce, 2009). In 1970, a mail order record was his new venture from where Virgin was founded. From that time on, he expanded virgin group into travel and tourism, mobile, leisure, mobile, finance etc and created a great empire – Virgin Empire consisting of more than 200 companies in more than 30 countries (Virgin, n.d. e). Branson has invested on companies with long term capital growth or which achieves long term value creation and feels this as the best approach for private companies (Pryce, 2009). Even when there were barriers in the virgin group journey, such as 1972-82 recessions, 1990-91 Persian Gulf War, Branson did not fall back.

McKinsey’s 7 S Model contains factors/variables that are either hard element or the soft element. References. The Virgin Group. Cfincase.pdf. SIR RICHARD BRANSON: GREAT BRANDS, VIRGIN BRANDS, BRANSON BRANDS.

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Virgin Atlantic. Reports from Hoover's. Company ReportVirgin Group Ltd.

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RICHARD BRANSON AND VIRGIN, INC.