University of Huddersfield :: Article Linker. Drinks: Company Spotlight: Pernod Ricard. Cola Wars. The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers The Coca-Cola Company and PepsiCo. As of March 2011[update], Pepsi was in third place behind Coca-Cola and Diet Coke. In 2010, Diet Coke outsold Pepsi; Coca-Cola sold 1.6 billion cases of its regular soda and 927 million cases of its diet soda, while Pepsi sold only 892 million cases.[1] Coca-Cola[edit] Coca-Cola advertising has historically focused on wholesomeness and nostalgia for childhood. One example of a heated exchange that occurred during the Cola Wars was Coca-Cola's making a strategic retreat on July 11, 1985, by announcing its plans to bring back the original "Classic" Coke after recently introducing New Coke.
Pepsi[edit] Celebrity endorsements[edit] Pepsi Challenge[edit] Drink Pepsi, Get Stuff[edit] In the late 1990s, Pepsi launched its most successful long-term strategy of the Cola Wars, Pepsi Stuff. Cyberwar[edit] In space[edit] British Food Journal | Virgin Cola. Preparing Virgin Cola for the fight of its life. Why Brands Fail. Brand Failures. Richard Branson - Virgin. Coca Cola. Virgin Cola Extn Failure. Branson's Virgin Cola follows vodka deal - UK - News. THE FEROCIOUS battle for the cola market is shortly to intensify when Richard Branson's Virgin Group launches its own brand, undercutting the price of the market leaders Coke and Pepsi, writes Ian MacKinnon. Virgin Cola should be on the market within six weeks with the company hoping to sell 1 billion cans at slightly less than 30p each within the first year of trading, though 4 million of those will be through its airline.
It is the latest shot in the fiercely competitive cola market, worth a total of pounds 670m annually in Britain alone, which saw a skirmish recently when Sainsbury had to change the lettering on its can after legal action by the Coca-Cola company, which claimed the supermarket's design was too similar to its own. Last month, Virgin also revealed that it had struck a deal with William Grant, the whisky-maker, and was to launch its own triple-distilled Virgin Vodka. RICHARD BRANSON: Nothing to fear but fear of failure. THERE is no better way to learn how to succeed in business than to learn from mistakes - yours or someone else's. I often come across case studies looking into how and why certain companies smashed records, busted budgets and succeeded beyond all imagination. Those studies have their uses, of course, but it's the stories of businesses that didn't turn out so well that truly interest me.
I learn much more from them. One of the reasons Virgin's enterprises have been successful over the years is that we empower the staff to make mistakes - and then learn from them. Since our management structure is very decentralised, our teams are challenged to run the businesses as if they were the owners. This ability to bounce back after a setback is the single most important trait an entrepreneurial venture can possess.
I've been lucky enough to head many successful companies, but I'm the first to admit that I've also directed a few that failed. It was a tough loss for many of our customers. The best business ideas in the world - August 1, 2006. Richard Branson, entrepreneurial icon, shares his freshest ideas - like a Virgin superfuel that will let us jet around the world guilt-free. (Business 2.0 Magazine) -- Business 2.0 Magazine has identified the Best business ideas in the world. This is the first in a series that will appear here throughout the next month. Check back daily for updates. Where others see disaster, Richard Branson sees opportunity. The founder of Virgin Group has business interests on six continents, including airlines, express trains, and limousine services, so his company's contribution to global warming worries him.
But instead of wringing his hands, Branson sees a new fortune to be made in reinventing the fuel business, much the way he's made over air travel, credit cards, health care, and more. He's investing in conventional ideas like ethanol plants and solar power, but he's also developing a formula for a new ultraclean fuel that can power his jets as well as cars and trucks.
What's the next big thing? Case Study- Virgin Cola 2LM. Case Study- Virgin Cola 2LM. Spin-off brands 'more likely to fail' | Media | MediaGuardian. All that can be said in defence of Cosmopolitan yoghurt is that it must have seemed like a good marketing idea at the time. Research into thousands of product launches over the last 10 years shows that Cosmopolitan, which earnestly linked the launch of its branded yoghurt to sex, went the same way as Bic disposable tights and Harley Davidson perfume - into the marketing dustbin.
They are just some of the more unusual examples of the sales boosting technique beloved by marketing departments - the brand extension, also known as piggyback marketing. Put simplistically, the idea was that if the brand name was big enough, more money could be made from a spin-off - any spin-off carrying the parent brand name. Thus Coca-Cola launched Diet Coke, Kit-Kat launched Kit-Kat Chunky, Richard Branson launched Virgin Vodka and Virgin Mary and Google is cautiously testing its email service, G-mail. Brand extensions often research well but fail at market for three main reasons, she said. Brand Extension Failures: Virgin Cola. A brand too far Many brands fail when they move into inappropriate categories.
For instance, Harley Davidson perfume proved to be an extension too far. Virgin, however, is one company that seems to be able to apply its brand name to anything. Although Richard Branson’s empire began as a record label, signing groundbreaking acts such as the Sex Pistols, it now encompasses virtually everything – from airlines to financial services. An article which appeared on 27 August the newspaper The Observer explained the way in which members of the public can ‘live a Virgin life’: Every morning you can wake up to Virgin Radio, put on Virgin clothes and make-up, drive to work in a car bought through Virgin using money from your Virgin bank account. When love blossoms, you get married with Virgin Brides and buy your first house with a Virgin mortgage and get a joint Virgin pension. In the mid-1990s, the scale of his ambitions for the Virgin brand became clear.
Lessons from Virgin Cola. University of Huddersfield :: Article Linker. By logging in to this service, you are agreeing to the following Regulations and Policies. If you do not understand any of the Regulations or Policies, or if you do not agree to fully abide by them, then you should not use this service. Specifically, you must ensure that you keep your login details confidential and you may not allow any third party to use your account. All login attempts are monitored and all suspicious account activity is investigated. In extreme circumstances, your network account may be disabled. If you are using the University of Huddersfield's network to use this service, then you are also agreeing to abide by the JANET Acceptable Use Policy. Students of the University of Huddersfield are also implicitly bound to abide by the relevant Handbook of Regulations issued during enrolment.
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Students of the University of Huddersfield are also implicitly bound to abide by the relevant Handbook of Regulations issued during enrolment. The exernal online subscription resources made available to you by the library may also have their own separate terms & conditions and you are encouraged to read them. Virgin Cola - ProQuest. By logging in to this service, you are agreeing to the following Regulations and Policies. If you do not understand any of the Regulations or Policies, or if you do not agree to fully abide by them, then you should not use this service.
Specifically, you must ensure that you keep your login details confidential and you may not allow any third party to use your account. All login attempts are monitored and all suspicious account activity is investigated. In extreme circumstances, your network account may be disabled. If you are using the University of Huddersfield's network to use this service, then you are also agreeing to abide by the JANET Acceptable Use Policy.
Students of the University of Huddersfield are also implicitly bound to abide by the relevant Handbook of Regulations issued during enrolment. The exernal online subscription resources made available to you by the library may also have their own separate terms & conditions and you are encouraged to read them. Soft Drink Industry. University of Huddersfield :: Article Linker.