Marc Gunther. Sustainable UK. Sociovation. Social Leadership, Strategy & Management | Many people are calling themselves “social media strategist” because they think they understand the use of all things social. The reality is that while “all things social” play into a strategy. By itself social is not a strategy rather it is simply a new methodology for communications. All organizations have a strategy whether defined or not. The problem with undefined strategies is a lack of organized efforts aimed at accomplishing a vision. A vision without a strategy is the lack of assurance that the organizations collective efforts will accomplish anything near a stated vision. Strategy is a road map for accomplishing a vision. Where Does the Vision Come From? A good leader sees the future and envisions innovative products and services to create the future.
Future is about leading your market by the influence of new value resulting from innovative products and services you bring to market. Where Does the Strategy Come From? Where Does Management Fit In? Social: Useful vs. Useless | Lets take an exam. How many people using social are useful to you? How many are useless to you? Lets do another exam. How many organizations using social are useful to you? How many are useless? Now define what defines your answers to these questions. What Are Useless Uses? We could probably fill textbooks, whoops, digital pages of useless examples of people and organizations using social media uselessly.
Useless means having or being of no use and not able to give service or aid. Useful means a capable of being put to use, serviceable for an end or purpose, of a valuable or productive kind. What Makes You Useful? We hear and see people claiming to be “gurus” of “how to” do everything, anything and with anyone and everyone using this thing called “social media”. Get the best SEO Engine on the planet: Why? And then everybody thinks they are really your friend with messages like: Thanks for following me, connect with me on Facebook here: Why? Social Illusions of Explanatory Depth. Conscious Ventures. Living a Greener Life at Sustainable Stuff (UK) Triple Pundit - Green Business News.
CSR News and Social Media Marketing Tips - Justmeans.