Burberry's CEO on Turning an Aging British Icon into a Global Luxury Brand. Photography: Getty Images The Idea: Before Angela Ahrendts became Burberry’s CEO, licensing threatened to destroy the brand’s unique strengths.
The answer? Centralize design and focus on innovating core heritage products. When I became the CEO of Burberry, in July 2006, luxury was one of the fastest-growing sectors in the world.
Enterpreneurship. Marketing.